Yes
No

our

Identity

our name
First Light Coffee Whiskey, First Light Whiskey, or First Light.

First Light represents new days, new adventures, and new opportunities to celebrate life's best moments.
our motto:
Celebrate Your Adventure
locally crafted. family owned.
Born in San Diego, crafted with love from our family to yours.
our mission
Our mission is to inspire your to discover your First Light Moment, seek it out, be present and celebrate your adventure.
our values
Authentic, Playful, Resourceful, Innovative, Responsible
key phrases
Celebrate Your Adventure™
Embrace The Unkown™
Drink Coffee Whiskey™
Ready For Anything™
Quality With Purpose™
Ready For Anything™
descriptors
Locally Crafted, Family Owned
All Natural Ingredients
Real Coffee Extract
12X Award Wining
Gluten Free + Vegan
Organic Agave Nectar
Made in San Diego
giving statement
We are a proud member of
1% For the Planet and donate 1% of our revenue to environmental causes.

our

whiskey

the original
coffee flavored whiskey
Introducing First Light: a smooth, coffee flavored whiskey that can be enjoyed neat as a sipping whiskey or crafted into your favorite cocktail.
Naturally gluten free 99% corn whiskey blended with real coffee extract and rawblue agave on the coast of Southern alifornia.

brand

Elements

crimson
#701714
riptide
#538080
earth
#B0815C
sedona
#CC6A25
Farray Normal
Logo font
Norwester Normal
primary display font
Lovelo Black
secondary display font
Beauty Normal
Script font
Roboto Condensed Regular
Body Copy Font
the "f" logo
Our primary company logo mark.
the full logo
This embodies our main logo but also surrounds it with our name and product offering giving customers more context as to who we are and what we do.

content

Examples