Why we do what we do

Watch this video because we know you don’t want to read ;)

who is

First light?

locally crafted.
family owned.

locally crafted. family owned.

—  San Diego, CA  —

San Diego is a large city comprised of smaller communities each with its own unique vibe, established culture, and set of limitless adventures. Our small, but awesome team all come from these different parts of San Diego and bring different elements and experiences to the table so we can package it up and deliver it to you through current and future First Light products!

the founders

David Elizondo

Ryan Espi

if the coffee doesn’t help
the whiskey definitely will

Environmentally Conscious

We love our San Diego community and the world we live in. Nature and people both have given us so much and it is extremely important to us that our business gives back. This is why we are a 1% For The Planet member, we use recyclable materials, and all natural ingredients.


Organic raw agave and all-natural coffee flavors blend seamlessly with the smooth warmth of our premium corn whiskey. We've turned an industry on its head to bring you the highest quality spirits at the best price possible, while helping out mother nature in the process. Here's to those who want it all.

Real Ingredients. American Made. Triple Bottom Line. Everything you love and nothing you don't.

the backup plan is the original plan
but with more coffee whiskey